THREE CHEERS MARKETING’S
ORIGIN STORY
Erica and Hannah met years ago while co-workers in the UVA Health Marketing Department. Working on projects together that helped to grow the Health System’s brand was the foundation for a friendship that has lasted nearly a decade.
While at UVA Health, Erica focused on content creation and supported the web team until leaving in early 2019. Hannah worked as an account planner for speciality care and ancillary clinics, marketing strategist for the Heart & Vascular Center and then moved into the role of Brand Manager before leaving in fall of 2023.
In the Spring of 2024, Erica, who had been an entrepreneur for about five years, was looking to build something new and exciting. Hannah had just returned home from a six month sailing adventure and was looking for her next career move.
The two teamed up to create Three Cheers Marketing as a way to serve businesses looking to scale, build their brand, and make a splash in their industries.
Three Cheers Marketing is focused on storytelling, comprehensive marketing strategies, and celebrating your brand.
MEET THE TEAM
Erica Gregory, CEO
Erica Gregory has nearly 15 years of experience in digital marketing. While working on her graduate degree in Indianapolis, she interned for the Indiana Pacers web team and fell in love with digital marketing. After moving back to Charlottesville, Erica lead the video production efforts at UVA Health helping to tell the patient and physician stories coming out of the Health System. Erica worked alongside the web team to promote video campaigns on social media and beyond. She is self-taught in basic website programming and video editing.
In 2019, Erica left UVA Health to pursue her own business. She spent five years providing digital marketing services for local businesses and coaching female entrepreneurs in business and marketing. During that time, Erica was able to support start-ups growing to six figures in yearly revenue, help women quit their jobs to pursue their businesses, launched countless online programs, and built an online community of nearly 5,000 female entrepreneurs.
Erica lives outside of Charlottesville with her husband, David, their two kids, Finn and Reese, their dog Juneau and 6 chickens.
Hannah Pierce, COO
Hannah Humphrey Pierce has over 12 years experience in traditional and digital marketing. While an undergraduate at UVA Health, Hannah interned as a Marketing Assistant in a primary care office and fell in love with the creativity, strategy and personal connections that impactful marketing requires. Following graduation Hannah moved to Arlington, VA where she worked for a couple years as a Sales and Marketing Manager for an Assisted Living Community and was able to further hone her passions for helping people and marketing. Missing the mountain views, smaller community and her then boyfriend (now husband), Hannah moved back to Charlottesville and further developed her marketing, strategy and branding skills at UVA Health. During her time at UVA Health, Hannah’s work included marketing strategy and campaigns for primary care, speciality care and the Heart and Vascular Center, playing a key role in a hospital system acquisition and overseeing and executing a large scale Brand refresh. She also secured her place as a Double Hoo after completing her masters degree in Public Health.
After 7 years at UVA Health, Hannah took a career break to fulfill a longtime dream of her and her husband’s to go on a 6 month sailing adventure. Having achieved that crazy and amazing dream, she returned to Charlottesville in Spring of 2024 and excited for this next chapter! Three Cheers Marketing is fulfilling a different type of dream of supporting businesses in their marketing and growth endeavors, being engaged in the community and empowering other women owned businesses. Having been raised by a creative mother and entrepreneur Photographer and Videographer father, striking out on her own feels natural.
Hannah lives just outside of Charlottesville with her husband Adam, black lab best friend Tilly and their 20+ plants. When not working Hannah can be found walking her dog while listening to books, attending concerts, eating at her favorite local restaurants, going out on the water or enjoying the surrounding cideries/wineries with friends and family.